Product Design


Project Info
  • Start Date: Sep 15 2015
  • Duration: 1 Year 10 Months
  • Role: CEO, Designer, and Developer
  • Business Dev
  • Product Design
  • Engineering
  • Software
  • Fundraising
  • Team Motivator
Things Learned
  • Designed and built 5 operational alpha-prototype systems for paying restaurant customers.
  • Successfully launched live remote system monitoring and maintenance via microcontroller IoT connectivity.
  • Carried out extensive market research, eventually interviewing more than 200 individuals within several market segments of interest.
  • Earned admittance into the esteemed SkyDeck accelerator at UC Berkeley.
  • Successfully raised outside angel capital.
  • Gratifyingly mentored several younger designers and engineers.

During my last two years of study at the university of California Berkeley I founded and built a startup specialized in building automated gardening devices for restaurants and other food service providers. As CEO and Head of Design and Software, I held many responsibilities within the small company, including: leading our user research initiative, coordinating the conceptual design of the first eight product prototypes, building each system’s internal electronics for automation and IoT capability, and developing C++ based microcontroller firmware. In 2017, I resigned and exited the company to pursue opportunities as a freelance designer and developer.